SITUATION

City travellers are very interested to discover their destination. However, they are often overwhelmed to effectively plan their tours on site. They lack insider knowledge and orientation – a highly uncomfortable feeling. The really interesting places are often missed.


APPROACH

Lufthansa CityNavigator is the first travel guide that joins real insider tips to guided tours and navigates people in real time. Though behind the scenes it is a complex and creative technological mashup of crowd-sourced content, geodata and navigation it is evolved into a seamless and delighting user experience.


RESULT

Lufthansa positions itself as a premium brand providing significant added value services for its customers. Lufthansa created new touch points, keeping their passengers in contact with the brand, each other and the destinations.















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