Digital Transformation isn’t just a buzzword but a part of everyone’s everyday life. People connect: to each other, with places, with the whole wide world. When being in another city, people lack insider knowledge and orientation – a highly uncomfortable feeling.
Lufthansa CityNavigator is the first travel guide that joins real insider tips to guided tours and navigates people in real time. Though behind the scenes it is a complex and creative technological mashup of crowd-sourced content, geodata and navigation it is evolved into a seamless and delighting user experience.
Lufthansa positions itself as a premium brand providing significant added value services for its customers. Lufthansa created new touch points, keeping their passengers in contact with the brand, each other and the destinations.
