IDEAA shop window simply displays products. We revolutionized its basic function by creating the first live auction in a shop window.
EXECUTIONWe turned the luxury department store KaDeWe into an interactive brand world by re-imagining human evolution and fusing past and present technology. With their smartphones, people could live bid at the shop windows on the displayed design pieces through eBay for charity. With these funds we supported charitable organisations like WWF, BUND, Städel Art School and Senckenberg Museum.
RESULTSThe interactive installations at KaDeWe and the charity auction itself soon became talk of the town and generated an impressive amount of bids.
1,4 million visitors in 4 weeks
2,3 million contacts on social media
5,5 million people reached via TV
2,2 million contacts via press
143,000 € raised