The installation that puts every visitor at the center of the brand experience.

  • BIGGEST CURVED SCREEN IN IFA HISTORY

  • NO-TOUCH DIGITAL TERMINALS

  • INTUITIVE INTERACTION

  • PERSONALIZED ANIMATIONS IN REAL-TIME

  • THE SPATIAL GESTURE OF THE CURVED SCREEN LITERALLY PULLS VISITORS INTO THE BRAND WORLD

  • PARTICLE ANMATION CREATED OUT OF THE PRODUCT PORTFOLIO

Mission:
Connectivity is the trending topic at IFA 2017. Many companies stage the connections between products. As a demographic brand, Samsung wants to be closer to the consumers and create experiences apart from simple product presentations.

Solution:
A live multimedia installation celebrates people as the inspirational source of Samsung’s innovations. On digital terminals, visitors intuitively get in touch with the brand and are personally welcomed: Without a single touch, their portraits are animated across IFA’s biggest curved screen. Within seconds, the portraits are displayed on the 550 sqm, suspended rear projection screen. In total, 27 HD projectors create a spectacular 14K resolution experience.

Diverse contents and animations surprise and excite with new impressions and perspectives. But the main element is the particle animation in real-time, which puts the visitors at the centre of the visual dramaturgy.

20.000

animated portraits

14.000

interactions

190.000

Visitors


The brand experience at IFA Berlin

Exemplary rendering of the HD particle animation in real-time

Exemplary rendering of the animation on the no-touch terminals